Forget Chip and Joanna Gaines’ beloved farmhouse interior design style, whether it’s rustic or modern. And minimalism is so out—unless you’re Kayne West and Kim Kardashian West. And let’s try to erase word art forever from our memories. This year, it’s all about the commercial look. The commercial aesthetic, known for its exposed brick and unfinished floors and cabinetry, is the most popular interior design style in the nation, according to a recent report from furniture company Joybird. The factory-chic style was tops in 12 states from across the country. The report looked at the most-searched-for interior design trends in each state. The findings were based on Google styles information from June 2018 through May 2019. “commercial style is very clean, very assertive, and very minimal,” says Devon Cameron, who functioned on the report for Joybird. “The commercial style tends to be a little more underdone, a lot more raw. … It’s very unfinished-looking.”
The flourishing popularity of the trend could be a bit of a backlash against Victorian, which was the most-searched-for style the last time Joybird did the report in 2017, as well as minimalism. Victorian is loud and colorful, while minimalism is clean and modern. But tastes definitely varied across the country. In California, home owners prefer a vintage vibe when decorating their rooms. Vintage, which incorporates older pieces with more modern ones, was big in the Northeast in general.
In the South, shabby chic, modern farmhouse, and rustic style reigned supreme. Meanwhile, commercial was the most-searched-for style in the Midwest, and it tied with modernism in the West. Fort Collins, CO–based interior designer Heather Schreiner hasn’t done an entire home in the commercial style. But more of her clients are asking to incorporate the look in their decor. “We see a lot of commercial touches when it comes to lighting fixtures, furniture accent pieces, railing on stairs,” says Schreiner, of Associates in Building & Design. That could be chairs or tables with black matte or bronze legs or bases and metal light fixtures with Edison bulbs.